With new online accounting software, freelance accountants no longer need corporate-standard infrastructure to get the job done, which is why the number of freelance accountants is increasing.
The success of any freelancer is predominantly based on how well costs are managed, the trustworthiness of their “brand”, and the ease of locating and accessing their services.
As a freelance accountant, you’re a business owner, and will need to manage every aspect of your business to ensure that it is profitable – including your own finances, marketing, and sales.
Here are 6 tips for freelance accountants to keep your business afloat:
1. Have an Online Presence
In order to get hired, potential clients need to be able to “find” you – especially online. Being a freelance accountant means you are not limited to clients in your local area because if you have an online presence; your services can be procured by hirers anywhere in the world!
2. Create Accounting Software Profiles
Being able log into a client’s account and check out their situation makes being a freelance accountant possible. This helps answer questions and removes the need for in-person meetings. Smart cloud accounting software also allows for automatic data entry and daily bank reconciliation – simplifying payroll.
3. Set your Prices
Businesses want certainty around pricing. Make sure to set your freelance accountant rates where Hirers can find them easily – for example, under the “Pricing” tab on your Nomad Now jobseeker profile. Consider creating pricing options or plans for specific services charged at a monthly fee. This can include work such as account reconciliations, day-to-day assistance, managing bill payments, providing reports, and advising on business growth.
4. Leverage Referrals
Having a trustworthy brand is important for attracting potential clients. By associating yourself with well-known and trusted brands, you encourage searching clients to trust your services too.
Ask for permission from previous and current clients to add their logo to your website, social media pages, or jobseeker profiles. Write and publish short “success stories” or “case studies” online about how you solved a specific client need. Take advantage of the “Skills References” feature on Nomad Now to establish yourself as a credible freelance accountant.
5. Try Traditional Marketing Techniques
6. Manage your Own Expenses
It may be simple to track revenue through invoicing and payment apps, but costs are often overlooked. Keep an eye on expenses such as phones, internet, computers, and accounting software.
Consider speaking to a tax professional about claiming all deductions possible. Don’t ignore fees associated with hosting your website, accounting software memberships, job board profiles, advertising, or networking. Go the extra mile to keep costs to a minimum – use free jobseeker platforms like Nomad Now and contact sales agents from the accounting software you register with for potential partnerships.